Description
Most companies sponsor and attend trade shows and conferences to build brand, and to drive leads. Ensuring they pay for themselves is fundamental to future investment decisions, and to balancing your Marketing budget.
In this course, you will learn how to
- Prepare for shows that generate actionable interest
- Build meeting books ahead of time for maximum attendee value
- Decide on sponsorship levels and related offerings
- Identify and skip the three key landmines that will cost you money pointlessly
- Track and evaluate show success
