Description
Email is the quickest and most direct route to your target audience. But it is also the easiest approach for prospects to ignore – or even block. Optimizing subject, content, and layout can make the difference between boom and bust.
In this course, you will learn how to
- Identify approaches proven to turn prospects off
- Coordinate your subject line, content, and layout for the greatest appeal
- Track the success of each version for immediate optimization
- Protect your domain from blacklisting
- Use easily-available tools to maximize your reach
