After the Sale Part 4 – Effective Testimonials

Successful sales professionals use testimonials to sell.  It is more persuasive when someone other than you states the results you produce for your customers.  These customer letters that document the results you produce  make your selling much easier and shorten your sales cycle.

Yet asking for testimonial letters is often futile for sales professionals.  Either they don’t ask for them or when they do ask, the letters they get are useless for selling.  This program will show you how to get useful testimonial letters that will help you sell. You will learn what to include in a  letter that proves to prospects that you can deliver results after they buy from you.

This program is designed for business professionals who are new to outside sales, those assigned to sales from other business functions, and business-to-business sales professionals who experience undesirable sales results.  You will learn how to write testimonial letters that are useful for selling and that prove the claims you make to prospects.