John Hoskins Instructor Information


The First Advantage, LLC

  • Member since 2016
Instructor Information

Instructor Courses

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John began his career selling sales and sales leadership training with Xerox Learning Systems. First appointed an account executive in the firm’s Toronto office, he was subsequently named regional sales manager, general sales manager, and, ultimately, Director of U.S. Sales Operations.

Next, John joined Omega Performance, an international bank consulting firm, as EVP Sales and Marketing.

Then, together with two partners, John founded Advantage Performance Group and The Real Learning Company, a human performance management venture that grew to a national network of more than 75 performance consultants serving 300 clients. This business realized $24 million when acquired by a Stockholm-based public multinational.

John has sold or oversaw the sale of more than $350 million of licensed training, and today his practice is focused exclusively on the sales function. His work includes executive coaching, developing sales management processes, sales forecast management, salesforce assessment and recruiting, new product launch, sales talent development, and sales coaching.