Live Educational Webinar
WEBINAR: Strategy and Tactics for Win-Win Sales Negotiating
Price: FREE
Oct. 26, 2017 Thursday
11:00 AM - 12:00 PM (Pacific)
1 Hour
Registration for this event is currently closed

Free Live Webinar

  • Free CPE
  • Non-sponsored Events mean you never listen to a 3rd party sales pitch – it’s all just great education
  • Expert-instructor-led learning with live Q&A
  • Based on a great course on Illumeo
Jeff Westerberg Porter Henry Co. Associate
Sales negotiating is complex and challenging, way beyond simple trading or nibbling for a better price on a new car. In the business world, maintaining relationships is essential, hence the win-win strategy driven by your personal style, adjusting as needed with the customer’s style to maintain a fair, productive negotiation. Beyond managing the relationship, a variety of tactics are needed to enhance persuasion, identify hidden needs, and communicate trading offers. The bottom line in win-win sales negotiating is getting/giving equal value for the issues you have to trade. The tactics you employ enable this to happen so both negotiators are satisfied to achieve a win-win conclusion.

This webinar explains how to capitalize on a collaborative style, armed with offense/defense tactics, to gain a win-win solution.

You can preview this course on our site.

Learning Objectives

After attending this event you will be able to:
Discover methods to help you negotiate with customers for win-win results
Identify four sales negotiating styles and learn when/how to match your style with the customer's style.
Explore a variety of tactics used in sales negotiating, and how/when to employ them.


Jeff WesterbergPorter Henry Co. Associate
Jeff Westerberg
Porter Henry Co. Associate
Over the years Jeff has worked in national account sales, sales management, brand management and general management across a wide range of industries. He now focuses on building high performance teams for his clients.
Moderated by Jennifer RobbinsIllumeo Webinar Manager
Moderated by Jennifer Robbins
Illumeo Webinar Manager
Jennifer is a marketing specialist and the webinar manager for Illumeo. She has been a part of more than 200 webinar presentations, supporting our expert presenters and Illumeo users alike. When she’s not moderating webinars, she’s creating and managing marketing content.