Live Webinar
WEBINAR: Predictive Analytics -- An Introduction to Business Forecasting
Michael McDonald, Ph.D., President, Morning Investments
Michael McDonald, Ph.D., President, Morning Investments
To register for this event, use the form on the right below
Tuesday,
Nov. 7, 2017
9:00 AM Pacific
Duration: 1 Hour
Educational Webinar
FREE
Non-CPE
Event
No one has the ability to capture and analyze data from the future. However, there is a way to predict the future using data from the past. It’s called predictive analytics, and organizations do it every day.

Has your company, for example, developed a customer lifetime value (CLTV) measure? That metric involves using predictive analytics to determine how much a customer will buy from the company over time. Do you have a service or product recommendation capability? That’s an analytical prediction of the product or service that your customer is most likely to buy next. Have you made a forecast of the upcoming quarter’s sales? Or used digital marketing models to determine what ad to place on what publisher’s site? All of these are forms of predictive analytics.

This webinar covers a few basics so you become more comfortable working with and communicating with others in your organization about the results and recommendations from predictive analytics.

You can preview this course on our site.

Learning Objectives

After attending this event you will be able to:
Explore what predictive analytics are.
Explore how predictive analytics work on a theoretical basis.
Discover the broad advantages and disadvantages of predictive analytics.
Recognize how to explain in general terms how predictive analytics are used in major companies today.
Identify areas where predictive analytics can help a company make better decisions.

Speakers

Michael McDonald, Ph.D.President, Morning Investments
Michael McDonald, Ph.D.
President, Morning Investments
Michael is a finance professor at Fairfield University in Connecticut and is an associate with TRI Corporation, a training firm focused on cross functional and financial training doing work for Fortune 500 firms. He holds a PhD in finance from the University of Tennessee and his work has been quoted in the Wall Street Journal, CNN, Nasdaq.com, Bloomberg, Reuters, and many other outlets. Michael is the President of Morning Investments, a consulting firm headquartered in Connecticut. He consults extensively with organizations ranging form Fortune 500 companies and government agencies to start-up businesses on matters related to finance and investments. Michael has served also as an expert witness on finance related matters in legal disputes, and is an arbitrator with the Financial Industry National Regulatory Authority (FINRA).
Moderated by Jennifer RobbinsIllumeo Webinar Manager
Moderated by Jennifer Robbins
Illumeo Webinar Manager
Jennifer is a marketing specialist and the webinar manager for Illumeo. She has been a part of more than 200 webinar presentations, supporting our expert presenters and Illumeo users alike. When she’s not moderating webinars, she’s creating and managing marketing content.

Sponsors

Event Sponsor Illumeo
Illumeo - The leading online provider of Expertise Management solutions, Illumeo works with corporate professionals and organizations to build the skills and capabilities that help everyone be an expert at their job.

Based in Silicon Valley, CA, Illumeo serves thousands of corporate professionals across Finance, Human Resources, Sales and Marketing. The platform offers assessments, industry-benchmarked analyses, hundreds of expert-developed courses, collaborative tools, and the ability to self-publish internal courses that promote institutional knowledge.
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