Live Webinar
WEBINAR: How to Take Your Content Marketing to the Next Level
Lisa Ann Landry, President Paradigm Shifts Training and Development
Lisa Ann Landry, President Paradigm Shifts Training and Development
To register for this event, use the form on the right below
Thursday,
Oct. 5, 2017
11:00 AM Pacific
Duration: 1 Hour
Educational Webinar
FREE
Non-CPE
Event
Do you want to improve customer relationships, increase brand loyalty, boost engagement and raise brand awareness? Content marketing is the tool that can make that happen. Today, you are the new media! There are many resources to capture your audience’s attention. The key is knowing what to do, when and how often, so you don’t waste your valuable time.

You can preview this course on our site.

Learning Objectives

After attending this event you will be able to:
Identify what Content Marketing is and recognize why it is important
Explore how to create a content marketing strategy including keywords and hashtags
Explore how to edit content to repurpose for different platforms
Explore how to plan for frequency of posts with an editorial calendar
Recognize how to prioritize your efforts to get the most value for your time

Speakers

Lisa Ann LandryPresident, Paradigm Shifts Training and Development
Lisa Ann Landry
President, Paradigm Shifts Training and Development
Lisa Ann is an international trainer with more than 25 years of experience covering a broad range of soft skills topics and technical topics. She specializes in social media and e-mail marketing.
Moderated by Jennifer RobbinsIllumeo Webinar Manager
Moderated by Jennifer Robbins
Illumeo Webinar Manager
Jennifer is a marketing specialist and the webinar manager for Illumeo. She has been a part of more than 200 webinar presentations, supporting our expert presenters and Illumeo users alike. When she’s not moderating webinars, she’s creating and managing marketing content.

Sponsors

Event Sponsor Illumeo
Illumeo - The leading online provider of Expertise Management solutions, Illumeo works with corporate professionals and organizations to build the skills and capabilities that help everyone be an expert at their job.

Based in Silicon Valley, CA, Illumeo serves thousands of corporate professionals across Finance, Human Resources, Sales and Marketing. The platform offers assessments, industry-benchmarked analyses, hundreds of expert-developed courses, collaborative tools, and the ability to self-publish internal courses that promote institutional knowledge.
Price: FREE
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