Live Webinar
WEBINAR: The Fundamentals of Business Intelligence
Michael McDonald, Ph.D., President, Morning Investments
Michael McDonald, Ph.D., President, Morning Investments
To register for this event, use the form on the right below
Tuesday,
Dec. 5, 2017
11:00 AM Pacific
Duration: 1 Hour
Educational Webinar
FREE
Business Intelligence (BI); the term is bandied about so frequently today that it might seem like everyone except you already understands it. The truth is that like its partner “Big Data”, business intelligence is actually not well understood at all. Most people who talk about business intelligence have at best a general notion of what it means and almost no experience with actually using BI in a meaningful way. However, BI is an important new tool for modern business.

Advances in computing power can now give businesses ways to analyze data that they never could before. With these advances, firms can make decisions about pricing, marketing, new products, and resource allocation more effectively than they have ever been able to in the past. Major corporations like Kroger are starting to use BI to help determine what products they should advertise to specific customers. General Electric is using BI to more efficiently run its industrial maintenance schedules. Citi is using BI to help proactively figure out the maximum interest rates various customers are willing to pay. BI is useful in all of these settings and much more.

You can preview this course on our site.

Learning Objectives

After attending this event you will be able to:
Recognize what business intelligence (BI) is.
Explore how business intelligence works on a theoretical basis.
Identify what steps firms need to take to implement business intelligence.
Identify areas where business intelligence can alter the way a company conducts operations.

Speakers

Michael McDonald, Ph.D.President, Morning Investments
Michael McDonald, Ph.D.
President, Morning Investments
Michael is a finance professor at Fairfield University in Connecticut. He holds a PhD in finance from the University of Tennessee and his work has been quoted in the Wall Street Journal, CNN, Nasdaq.com, Bloomberg, Reuters, and many other outlets. Michael is the President of Morning Investments, a consulting firm headquartered in Connecticut. He consults extensively with organizations ranging form Fortune 500 companies and government agencies to start-up businesses on matters related to finance and investments. Michael has served also as an expert witness on finance related matters in legal disputes, and is an arbitrator with the Financial Industry National Regulatory Authority (FINRA).
Moderated by Jennifer RobbinsIllumeo Webinar Manager
Moderated by Jennifer Robbins
Illumeo Webinar Manager
Jennifer is a marketing specialist and the webinar manager for Illumeo. She has been a part of more than 200 webinar presentations, supporting our expert presenters and Illumeo users alike. When she’s not moderating webinars, she’s creating and managing marketing content.

Continuing Education Information

Certified Public Accountant

Continuing Education Credit:
1 CPE Credits
Field of Study:
Finance
CPE Delivery Method:
Group-Internet
Program Location:
Online
More information about CPA CPE Credits

Continuing Professional Development

Continuing Education Credit:
1 Hours
Field of Study:
Finance
CPE Delivery Method:
Group-Internet
Program Location:
Online
More information about CPD Hours

Certified Management Accountant

Continuing Education Credit:
1 CPE Credits
Field of Study:
Finance
CPE Delivery Method:
Group-Internet
Program Location:
Online
Program Level:
Basic
Prerequisites:
No advanced preparation or prerequisites are required for this course.
More information about CMA CPE Credits
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