Live Educational Webinar
Marketing: SEO (Search Engine Optimization): Discover How Google Search Works
Price: FREE
Oct. 20, 2016 Thursday
11:00 AM - 12:00 PM (Pacific)
1 Hour
Educational Webinar
Education Credits: None
Registration for this event is currently closed

Free Live Webinar

  • Free CPE
  • Non-sponsored Events mean you never listen to a 3rd party sales pitch – it’s all just great education
  • Expert-instructor-led learning with live Q&A
  • Based on a great course on Illumeo
Howard Kotliar SEO Expert
Google searches happen billions of times every day. In this webinar we discuss how Google search works and how SEO (Search Engine Optimization) plays a significant role in where a website shows up in Google’s search results.

We start with an overview of Google statistics and facts. Then we discuss what the ranking factors are that Google uses to place websites in the search results. From this we discuss how Google local search works. This then leads into a discussion of how Google places websites in the mobile search results.

We then delve into a conversation about how Social Media plays an important role in the way a website shows up in Google’s search results. Then we tie it all together by discussing how to use Social Media to get you placed higher in Google search results.

Learning Objectives

After attending this event you will be able to:
Discover Google statistics, Google ranking factors and how they work to place websites in the search results.
Explore how Google Local and mobile search works
Explore the important role Social Media plays when Google places a website in the search results
Discover how to use Social Media to get YOUR website to show up higher in Google’s search results


Howard KotliarSEO Expert
Howard Kotliar
SEO Expert
Howard Kotliar is a search engine optimization strategist and online visibility expert. He specializes in getting his clients the online visibility they want to bring bring their businesses to the next financial level.
Moderated by: Khoa TranOperations Manager, Illumeo
Moderated by: Khoa Tran
Operations Manager, Illumeo
Khoa is in charge of live event operations at Illumeo and has led the preparation and execution of hundreds of live events on various finance, accounting and related topics across the Office of the CFO. You could say his job is a lot like learning finance and accounting for a living. Khoa is primarily responsible for ensuring great content, delivery, and learning for each of Illumeo's webinars and live events.