Live Educational Webinar
Marketing: How to Take Your Content Marketing to The Next Level
Price: FREE
Dec. 1, 2016 Thursday
11:00 AM - 12:00 PM (Pacific)
1 Hour
Registration for this event is currently closed

Free Live Webinar

  • Free CPE
  • Non-sponsored Events mean you never listen to a 3rd party sales pitch – it’s all just great education
  • Expert-instructor-led learning with live Q&A
  • Based on a great course on Illumeo
Lisa Ann Landry CEO, Paradigm Shifts Training & Development
Do you want to improve customer relationships, increase brand loyalty, boost engagement and raise brand awareness? Content marketing is the tool that can make that happen. Today, you are the new media! There are many resources to capture your audience’s attention. The key is knowing what to do, when and how often, so you don’t waste your valuable time.

Why? So you are creating and distributing valuable and relevant content that attracts, acquires and engages your target audience. Doing so will generate profitable customer activity. It’s time to Take Your Content Marketing to the Next Level.

This webinar teaches you just that. You will learn how to overcome the challenges of creating engaging content that connects and appeals to your ideal client on a consistent basis.

Learning Objectives

After attending this event you will be able to:
Identify what Content Marketing is and recognize why it is important
Explore how to create a content marketing strategy including keywords and hashtags
Explore how to edit content to repurpose for different platforms
Explore how to plan for frequency of posts with an editorial calendar
Recognize how to prioritize your efforts to get the most value for your time


Lisa Ann LandryCEO, Paradigm Shifts Training & Development
Lisa Ann Landry
CEO, Paradigm Shifts Training & Development
Lisa Ann Landry, MSM, is an ORIGINAL, ENTERPRISING, and FORWARD-THINKING social media strategist. She has been a strategist ever since she was a little girl. As a social media strategist, she takes a range of social media and e-mail tools and techniques and combine them into an integrated approach best suited to her client’s needs.

She is the President of Paradigm Shifts Training and Development where she work with service-based entrepreneurs to advance their use of social media and e-mail marketing to increase visibility, protect their reputation and increase business.
Moderated by: Khoa TranOperations Manager, Illumeo
Moderated by: Khoa Tran
Operations Manager, Illumeo
Khoa is in charge of live event operations at Illumeo and has led the preparation and execution of hundreds of live events on various finance, accounting and related topics across the Office of the CFO. You could say his job is a lot like learning finance and accounting for a living. Khoa is primarily responsible for ensuring great content, delivery, and learning for each of Illumeo's webinars and live events.