Live Educational Webinar
Sales: How to Negotiate Without Discounting
Price: FREE
Feb. 2, 2017 Thursday
11:00 AM - 12:00 PM (Pacific)
1 Hour
Educational Webinar
Education Credits: None
Registration for this event is currently closed

Free Live Webinar

  • Free CPE
  • Non-sponsored Events mean you never listen to a 3rd party sales pitch – it’s all just great education
  • Expert-instructor-led learning with live Q&A
  • Based on a great course on Illumeo
Stepp Sydnor CEO,
The purpose of this webinar is to build confidence in business to business (B2B) sales professionals in order to close more sales without sacrificing profits.

We begin by exploring the fundamentals of how to negotiate for an outcome that is favorable to the buyer as well as the business. Building value and learning how to have a business conversation around that value is a key learning skill set. We explain what questions to ask to unseat a current vendor/competitor, how to position value, understand 6 common negotiation strategies used and how to avoid discounting.

This webinar improves a salesperson's closing opportunities by revealing the key information needed before a proposal is created and presented.

Learning Objectives

After attending this event you will be able to:
Discover the 6 common negotiation strategies
Discover how to create a win-win outcome
Explore how to get a buyer to easily share concerns with their current vendor
Discover how to create a position of power when asked for a discount
Recognize the buyers/sellers perspective


Stepp SydnorCEO,
Stepp Sydnor
Stepp Stevens Sydnor is a trusted sales and business leadership expert. Stepp is an advisor, author and crowd-pleasing speaker. Over the past sixteen years, Stepps training solutions has helped companies stay ahead of their competition by re-thinking, measuring and improving their personal best. Highly engaging, Stepp’s interactive presentations help participants change their belief systems to reach higher sales and leadership goals in white-hot competitive markets.
Moderated by: Khoa TranOperations Manager, Illumeo
Moderated by: Khoa Tran
Operations Manager, Illumeo
Khoa is in charge of live event operations at Illumeo and has led the preparation and execution of hundreds of live events on various finance, accounting and related topics across the Office of the CFO. You could say his job is a lot like learning finance and accounting for a living. Khoa is primarily responsible for ensuring great content, delivery, and learning for each of Illumeo's webinars and live events.