Educational Webinar Recording
Finance: The CFO’s Role from the CEO’s Chair
Price: FREE
Dec. 13, 2016 Tuesday
11:00 AM - 12:00 PM (Pacific)
1 Hour

Free Live Webinar

  • Free CPE
  • Non-sponsored Events mean you never listen to a 3rd party sales pitch – it’s all just great education
  • Expert-instructor-led learning with live Q&A
  • Based on a great course on Illumeo
Mac Martirossian Managing Director, MThree Advisory Services, LLC
The first rule to success is learning how to understand expectations from those we serve. Often times, there is a wide gap between our perception of the role we play in finance and the expectation from the corner office.

Participants will learn how to define their personal Brand within their organization and then understand the differences between the profile of a CFO and that of the CEO. More importantly, participants will gain insight on how to become more effective in their role as a confidant and a valuable asset to the CEO. The webinar will provide actionable and repeatable processes and real-world examples, including best practices and mistakes to avoid.

The webinar will close the gap in what the CEO expects from the finance organization and will strengthen the working relationship between CEO and CFO, thus making the CFO position an even more valuable asset to the organization.


Learning Objectives

After attending this event you will be able to:
Explore how to define your Brand
Explore how to develop a personal human capital Balance Sheet
Recognize the differences in the DNA of CFOs and CEOs
Recognize the expectations of the CEO for the office of the CFO
Explore the 10 tips to bridge the expectations gap


Mac MartirossianManaging Director, MThree Advisory Services, LLC
Mac Martirossian
Managing Director, MThree Advisory Services, LLC
Mac has served as the Chief Financial Officer of two publicly traded companies, transitioning his career to positions of greater responsibility in General Management, Operations, and Sales and Marketing, globally on five continents. Most recently, he served in Senior Finance and Operations executive roles at the home services division of The Home Depot. He started MThree Advisory Services in December 2009, now serving clients in five states. Mac has served on various for-profit and non-profit boards, as a Director and Chairman, including Treasurer and Chairman of the Finance Committee at the Center for the Visually Impaired.
Moderated by: Khoa TranOperations Manager, Illumeo
Moderated by: Khoa Tran
Operations Manager, Illumeo
Khoa is in charge of live event operations at Illumeo and has led the preparation and execution of hundreds of live events on various finance, accounting and related topics across the Office of the CFO. You could say his job is a lot like learning finance and accounting for a living. Khoa is primarily responsible for ensuring great content, delivery, and learning for each of Illumeo's webinars and live events.

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