Live Educational Webinar
Marketing: The Benefits of Strategic Pricing
Price: FREE
Dec. 15, 2016 Thursday
11:00 AM - 12:00 PM (Pacific)
1 Hour
Registration for this event is currently closed

Free Live Webinar

  • Free CPE
  • Non-sponsored Events mean you never listen to a 3rd party sales pitch – it’s all just great education
  • Expert-instructor-led learning with live Q&A
  • Based on a great course on Illumeo
Richard Bond Owner
Over 2/3rds of North American companies feel they do not control their prices nor are they actively trying to change the situation despite the sometimes dramtic increase in value companies experience when they are driving their pricing strategically, and not passively following the market.

This webinar provides an introduction to and dissects strategic pricing while showing that being able to control pricing in strategic fashion can result in a significant increase of company value.

The webinar looks at companies that have successfully taken control of their prices and what the 3 basic requirements are to better control prices and provides a 5 step process to help companies increase their control over prices. The benefits are higher profitability and greater corporate value in the long run.

Learning Objectives

After attending this event you will be able to:
Explore an analytic framework a company can use to determine if they are potentially capable of exerting more control over their prices.
Recognize what the key elements are in exerting more control over prices.


Richard BondOwner
Richard Bond
An executive recruiter with extensive practical experience in corporate finance as a VP of Finance, Sales Manager and GM.
Moderated by: Khoa TranOperations Manager, Illumeo
Moderated by: Khoa Tran
Operations Manager, Illumeo
Khoa is in charge of live event operations at Illumeo and has led the preparation and execution of hundreds of live events on various finance, accounting and related topics across the Office of the CFO. You could say his job is a lot like learning finance and accounting for a living. Khoa is primarily responsible for ensuring great content, delivery, and learning for each of Illumeo's webinars and live events.