Live Educational Webinar
7 Social Media Reports in Google Analytics Every Marketer Should Know
Price: FREE
Mar. 16, 2017 Thursday
11:00 AM - 12:00 PM (Pacific)
1 Hour
Educational Webinar
Education Credits: None
Registration for this event is currently closed
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Free Live Webinar

  • Free CPE
  • Non-sponsored webinars mean you never listen to a 3rd party sales pitch – it’s all just great education
  • Expert-instructor-led learning with live Q&A
  • Based on a great course on Illumeo
Doug Schumacher President, Zuum
If you’re wondering how to easily and effectively measure the performance of your social media activities, this webinar lays it out for you. Google Analytics, the most widely-used analytics program in the world, has some very powerful reports for assessing your social media performance.

We start with a simple performance comparison between your social media properties and the other marketing channels driving traffic to your website. Then, we dig deeper into your social media program, finding out the channels, content, and landing pages that are doing the best job generating inbound traffic, creating loyal users, and driving through to conversions. And we also gain a deeper understanding of which ones can be optimized.

At each stage, we look at the complete spectrum of key performance indicators, from acquisition to behavior to conversion. (The ABCs of analyzing your social media performance!). So get ready to gain new insights and understanding for improving your social media program’s impact.

Learning Objectives

After attending this event you will be able to:
Discover how your social media program performs relative to your other marketing channels.
Recognize how social media users move through your site, and how it differs from other social media channels.
Identify the top content for driving traffic, building loyal users, and driving conversions.

Speakers

Doug SchumacherPresident, Zuum
Doug Schumacher
President, Zuum
Doug has been an advertising creative director, a social media content strategist, and an entrepreneur. He's written national television commercials, developed content strategies and founded a social media analytics tool.
Moderated by: Khoa TranOperations Manager, Illumeo
Moderated by: Khoa Tran
Operations Manager, Illumeo
Khoa is in charge of live event operations at Illumeo and has led the preparation and execution of hundreds of live events on various finance, accounting and related topics across the Office of the CFO. You could say his job is a lot like learning finance and accounting for a living. Khoa is primarily responsible for ensuring great content, delivery, and learning for each of Illumeo's webinars and live events.