Companies dealing with a public sexual harassment claim likely address the matter using PR, and HR, but they almost never coordinate efforts between the two camps. For HR, this gap in communication and strategy can reduce chances of bringing in top talent, who will go instead to companies with positive brands. It can also create risk and liability as others may also share their stories publicly – which then become part of the litigation. For PR, the gap in communication and strategy increases risk and brand reputation that, thanks to social media, can set off a catastrophic media firestorm.

Get a working knowledge of the things that must be put in place and coordinated on both the human resources and public relations side when a looming #MeToo issue arises in the workplace. Hear from an HR expert who specializes in changing negative workplace cultures, and a PR expert who specializes in crisis communication, on an array of strategies and tactics that, if used correctly, can help you return to normal operations as quickly as possible and reduce the risk of a lasting bad reputation.