Business Analytics 101

A comprehensive package of courses exploring the basics of business analytics.

In this program, we will discuss how the basics of business analytics and what students get started in the discipline need to know. From Target’s use of data analytics to customize customer coupons to GE’s new Predix engine which predicts equipment failures, this program covers everything that students need to know to begin a program of study in modern Big Data and Business Intelligence techniques.

This ten-module program incorporates theoretical data analytics knowledge and then shows you how to apply it to real world problems in a hands-on way. Participants do NOT need any special knowledge of software, computer programming, or coding.

All of the application of the material in the course is done using Excel so that participants get comfortable with the material.

Instructor for this course

9 Courses

These courses are now available via a subscription

These courses are now available via a subscription

Illumeo Course Package


Package overview video
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Why should I consider using Illumeo for Educators?

In essence, the Illumeo for Educators program provides tools for both students and professors to create a more engaging learning experience. By providing in-depth lecture and discussion, real world case studies, and hands-on activities, Illumeo for Educators provides an excellent opportunity to turn the lecture hall into an interactive learning lab.

What is the background of the instructors?

All of our the instructors are college professors, with degrees ranging from M.B.A. to Ph.D. In addition, they all have years of experience in their respective fields, meaning they can offer both expertise in the classroom as well as in the professional world.

Is this a replacement for a college textbook?

Not necessarily, but we anticipate that professors will tailor the use of Illumeo for Educators to fit the needs of their respective classes. The program is certainly more cost effective than most textbooks and uses voice-over PowerPoint video presentations that focus on in-depth knowledge acquisition from experts.