Instructor for this course

As more than 650 million people have created a LinkedIn Profile, there must be some value in using LinkedIn. LinkedIn has become much more than a placeholder for a resume. Today LinkedIn is the world’s largest professional networking social media site.

In this course, we show you the top 6 areas of LinkedIn, which when used properly can create opportunities for your business, or your career. We help you understand the purpose of using each area.

We also discuss the 4 key tasks you need to perform in order to regularly get value from LinkedIn as a business tool. Understanding the best practices of these activities is how you create meaningful business value from your use of LinkedIn.

We wrap up this course with three real-life examples of how other business professionals have successfully used LinkedIn as a business tool.

Course Series

This course is included in the following series:

1 CourseHarnessing the Power of LinkedIn

  1. Why should Business Professionals use LinkedIn as a Business Tool in 2020 & Beyond

Learning Objectives

  • Discover and understand the benefits of the 6 primary areas of LinkedIn
  • Explore and understand the 4 primary activities of using LinkedIn as a business tool
  • Identify and understand some of the best practices of using LinkedIn for business as well as career transition.
Last updated/reviewed: May 20, 2022

7 Reviews (49 ratings)Reviews

Member's Profile
Great ideas. The instructor taught how to use LinkedIn in a focused way to build a continually improving network that contributes to business success. Lot of great tips, but more important, he caused me to step back and to think strategically about what I am doing on LinkedIn.
Member's Profile
I thought the content was appropriate for someone who is starting to use Linkedin. It provides very useful simple tips that could be followed by anyone. I enjoyed the class.
Anonymous Author
interesting information regarding linkedin, I have not maintained mine and after this course realize I need to actively manage it instead
Member's Profile
introductory to LinkedIn but a good perspective on what to focus on when creating and using the service.
Anonymous Author
Good overview. Would be nice to see a demonstration in the course....but that might defeat the purpose
Anonymous Author
There were a lot of great tools on making your LinkedIn more effective.
Member's Profile
Very good course


Course Complexity: Foundational

Each student will need to have basic computer skills, an understanding of web browsers and basic website navigation skills to attend this course.

Each student will need to have a LinkedIn Profile in order to participate in this course.

Education Provider Information

Illumeo, Inc., 75 East Santa Clara St., Suite 1215, San Jose, CA 95113
For more information regarding this course, including complaint and cancellation policies, please contact our offices at (408) 400- 3993 or send an e-mail to .
Course Syllabus
  1:37Introduction to Using LinkedIn┬« as a Business Tool
  6:36Why Should Business Professional Use LinkedIn As A Business Tool
  1:15Instructor Introduction
Top 6 Areas of LinkedIn
  2:01Six Areas of Using LinkedIn
  2:43LinkedIn Profile Best Practices
  3:07LinkedIn Network Best Practices
  2:14Building Professional Reputation on LinkedIn
  1:16LinkedIn Search Best Practices
  2:05LinkedIn Company Page Best Practices
  1:40LinkedIn Group Best Practices
  1:50Summary of Six Areas of LinkedIn
Basic Processes for LinkedIn as a Business Tool
  3:45LinkedIn Profile Business Process
  3:05Build A Meaningful LinkedIn Network
  3:07Build Professional and Personal Reputation
  2:59LinkedIn is A Powerful Prospecting Tool
Closing Remarks
  3:06Practice The Process and Work The Process
  2:15Closing Remarks
  44:42Using LinkedIn┬« as a Business Tool
  PDFSlides: Why should Business Professionals use LinkedIn as a Business Tool in 2020 & Beyond
  PDFWhy should Business Professionals use LinkedIn as a Business Tool in 2020 & Beyond Glossary/Index
  PDFSupporting Content: Why should Business Professionals use LinkedIn as a Business Tool in 2020 & Beyond