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As more than 650 million people have created a LinkedIn Profile, there must be some value in using LinkedIn. LinkedIn has become much more than a placeholder for a resume. Today LinkedIn is the world’s largest professional networking social media site.

In this course, we show you the top 6 areas of LinkedIn, which when used properly can create opportunities for your business, or your career. We help you understand the purpose of using each area.

We also discuss the 4 key tasks you need to perform in order to regularly get value from LinkedIn as a business tool. Understanding the best practices of these activities is how you create meaningful business value from your use of LinkedIn.

We wrap up this course with three real-life examples of how other business professionals have successfully used LinkedIn as a business tool.

Course Series

This course is included in the following series:

1 CourseHarnessing the Power of LinkedIn

  1. Why should Business Professionals use LinkedIn as a Business Tool in 2020 & Beyond

Learning Objectives

  • Discover and understand the benefits of the 6 primary areas of LinkedIn
  • Explore and understand the 4 primary activities of using LinkedIn as a business tool
  • Identify and understand some of the best practices of using LinkedIn for business as well as career transition.
Last updated/reviewed: March 10, 2020

5 Reviews (40 ratings)Reviews

5
Member's Profile
Great ideas. The instructor taught how to use LinkedIn in a focused way to build a continually improving network that contributes to business success. Lot of great tips, but more important, he caused me to step back and to think strategically about what I am doing on LinkedIn.
3
Anonymous Author
interesting information regarding linkedin, I have not maintained mine and after this course realize I need to actively manage it instead
5
Anonymous Author
Good overview. Would be nice to see a demonstration in the course....but that might defeat the purpose
5
Anonymous Author
There were a lot of great tools on making your LinkedIn more effective.
5
Member's Profile
Very good course

Prerequisites

Course Complexity: Foundational

Each student will need to have basic computer skills, an understanding of web browsers and basic website navigation skills to attend this course.

Each student will need to have a LinkedIn Profile in order to participate in this course.

Education Provider Information

Company:
Illumeo, Inc., 75 East Santa Clara St., Suite 1215, San Jose, CA 95113
Contact:
For more information regarding this course, including complaint and cancellation policies, please contact our offices at (408) 400- 3993 or send an e-mail to .
Course Syllabus
INTRODUCTION AND OVERVIEW
  1:37Introduction to Using LinkedIn┬« as a Business Tool
  6:36Why Should Business Professional Use LinkedIn As A Business Tool
  1:15Instructor Introduction
Top 6 Areas of LinkedIn
  2:01Six Areas of Using LinkedIn
  2:43LinkedIn Profile Best Practices
  3:07LinkedIn Network Best Practices
  2:14Building Professional Reputation on LinkedIn
  1:16LinkedIn Search Best Practices
  2:05LinkedIn Company Page Best Practices
  1:40LinkedIn Group Best Practices
  1:50Summary of Six Areas of LinkedIn
Basic Processes for LinkedIn as a Business Tool
  3:45LinkedIn Profile Business Process
  3:05Build A Meaningful LinkedIn Network
  3:07Build Professional and Personal Reputation
  2:59LinkedIn is A Powerful Prospecting Tool
Closing Remarks
  3:06Practice The Process and Work The Process
  2:15Closing Remarks
CONTINUOUS PLAY
  44:42Using LinkedIn┬« as a Business Tool
SUPPORTING MATERIALS
  PDFSlides: Why should Business Professionals use LinkedIn as a Business Tool in 2020 & Beyond
  PDFWhy should Business Professionals use LinkedIn as a Business Tool in 2020 & Beyond Glossary/Index
  PDFSupporting Content: Why should Business Professionals use LinkedIn as a Business Tool in 2020 & Beyond
REVIEW AND TEST
  quizREVIEW QUESTIONS
 examFINAL EXAM