35 Enrolled
1 Hour (On-Demand)
CPE Not Available
Instructor for this course
more

As more than 450 million people have created a LinkedIn Profile, there must be some value in using LinkedIn. LinkedIn has become much more than a placeholder for a resume. Today LinkedIn is the world’s largest professional networking social media site.

In this course we show you the top 6 areas of LinkedIn, which when used properly can create opportunities for your business, or your career. We help you understand the purpose of using each area.

We also discuss the 4 key tasks you need to perform in order to regularly get value from LinkedIn as a business tool. Understanding the best practices of these activities is how you create meaningful business value from your use of LinkedIn.

We wrap up this course with three real life examples of how other business professionals have successfully used LinkedIn as a business tool.

Course Series

This course is included in the following series:

4 CoursesHarnessing the Power of LinkedIn

  1. Using LinkedIn® as a Business Tool
  2. Networking on LinkedIn®
  3. Building a Professional LinkedIn® Profile
  4. Building my Professional Brand on LinkedIn®

Learning Objectives

  • Discover and understand the benefits of the 6 primary areas of LinkedIn
  • Explore and understand the 4 primary activities of using LinkedIn as a business tool
  • Identify and understand some of the best practices of using LinkedIn for business as well as career transition.
Last updated/reviewed: November 10, 2017

3 Reviews (15 ratings)Reviews

5
Member's Profile
Great ideas. The instructor taught how to use LinkedIn in a focused way to build a continually improving network that contributes to business success. Lot of great tips, but more important, he caused me to step back and to think strategically about what I am doing on LinkedIn.
5
Anonymous Author
Good overview. Would be nice to see a demonstration in the course....but that might defeat the purpose
5
Member's Profile
Very good course

Prerequisites

Course Complexity: Foundational

Each student will need to have basic computer skills, an understanding of web browsers and basic website navigation skills to attend this course.

Each student will need to have a LinkedIn Profile in order to participate in this course.

Education Provider Information

Company:
Illumeo, Inc., 75 East Santa Clara St., Suite 1215, San Jose, CA 95113
Contact:
For more information regarding this course, including complaint and cancellation policies, please contact our offices at (408) 400- 3993 or send an e-mail to .
Course Syllabus
INTRODUCTION AND OVERVIEW
  4:36Introduction to Using LinkedIn® as a Business Tool
  1:22Six Areas of LinkedIn
  5:01Profile, Network, and Reputation Philosophies
  2:22Search Tools
  4:40Group & Company Page Philosophies
  1:53Summary of Six Areas of LinkedIn
  1:28LinkedIn Business Process
  10:35Profile & Network Best Practices
  10:13Reputation & Search Best Practices
  2:44Practice The Process & Work The Process
  6:39Creating Value Using LinkedIn & Summary
CONTINUOUS PLAY
  51:32Using LinkedIn® as a Business Tool
SUPPORTING MATERIALS
  PDFSlides: Using LinkedIn® as a Business Tool
  PDFUsing LinkedIn® as a Business Tool Glossary/Index
  PDFSupporting Content
REVIEW AND TEST
  quizREVIEW QUESTIONS
 examFINAL EXAM