Instructor for this course
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It’s often said that accounting is the language of business. Unfortunately, CPAs, CFO’s and Controllers often struggle with ways to communicate effectively with non-financial managers.  While they may nod their heads in seeming comprehension, many Non-Financial Managers will admit that they are totally lost when it comes to understanding tax and accounting concepts.  This disconnect in communications can lead to disastrous consequences.

This course explores ways to communicate effectively with non-financial managers and staff.  You’ll learn how to analyze the audience to assess their level of financial sophistication. Using a common-ground approach, you’ll discover the right ways to explain financial results. You’ll learn about feedback and assessment loops to determine that your audience is “on board” and comprehending not only what you are saying, but what the implications are.  You’ll see how to be effective and engage them in your material.  You’ll understand the common misunderstandings and faulty concepts that color the way non-financial managers view analytical information.  Finally, you’ll see how effective communications can lead to more effective organizations and enhance the financial professional’s influence, reputation and effectiveness.

Learning Objectives

  • Identify the six most common misconceptions and misunderstandings about accounting data that non-financial managers have.
  • Discover how feedback and assessment loops can be used to gauge the level of audience comprehension
  • Recognize the 7 best ways to overcome communications barriers with non-analytical personality types
  • Explore how to use the techniques of effective communication in various scenarios

 

 

 

Last updated/reviewed: November 25, 2019

124 Reviews (547 ratings)Reviews

5
Anonymous Author
The presenter was dynamic. This presentation was really worthwhile. The presentation not only spoke to what should be included in a presentation about financial statements but what shouldn't be included. It also spoke about understanding the audience and how to handle toxic personality types during your presentation. I would highly recommend the course for anybody who presents financial data. This is a course I think would be worthwhile to keep and review periodically.
5
Member's Profile
This was a great course with great examples of how to present financial information in ways other than the basic 3 financial statements. Excellent ideas which all those who present financial information should understand. The instructor also provides information of how to access industry comparable information from the internet. The training on how to understand the users of the financial information was also very effective. Great course!
5
Member's Profile
This was very helpful as one of my objectives for the coming year is to provide financial reporting to service line managers, most of whom are engineers and have no experience with financial reports. While listening to the course I found myself thinking of things I could include in their reports that would be meaningful to them, and how to coach them on understanding the information. Super great, thanks a lot!
5
Member's Profile
I enjoyed the comparison examples of AICPA statements to a more useful format for non-financial users. I also thought it was interesting to see how many things should be included besides just the big 3 financial statements to make the data more meaningful. I will be checking out the references provided also.
5
Anonymous Author
Well constructed. Teacher did a good job of presenting information in a way that made it easy to understand and will be beneficial going forward in presenting financial statements. Will be better able to gauge the room and cater my financial statement delivery accordingly the conform to the room's desire.
4
Anonymous Author
This course takes an accountant past the mere numbers and into the process of explaining them to others who need to make decisions. I personally learned a great deal about how to better interpret the work I am doing on a daily basis, not only for my needs, but for a larger group of people.
5
Member's Profile
I find explaining and discussing accounting and financial information with clients who are non-accountants to be one of the most difficult parts of my job. The instructor gave some good tips and ideas about how to better communicate important financial information. Good course!
4
Anonymous Author
Mr.Heintz gave me an impresion that he was very experienced in what he did, and I benifited by learning his courses, and he showed many ways to find the useful financial information to displayed in my reports, which are very pracital and useful. Thanks for his great work!
5
Member's Profile
I really appreciate the list of resources provided for industry KPIs and also software applications to take financial data into more visual charts. Also, quite thorough subject matter from understanding the different personality types to presentation examples.
5
Member's Profile
Good presentation. Well organized. Tips on what a great financial package looks like for non-financial audience are outstanding. Persons who are required to present financial information to non-financial management will benefit from this course.
5
Anonymous Author
A good reminder for those of us who are financially literate that while we have spent years in most of these statements, we need to be able to effectively communicate and answer key questions without losing the forest for the trees.
3
Anonymous Author
This course dragged a bit. It was very interesting and seemed on point to the name of the course at the beginning but then just had way to much focus on the details of statements... and nothing more on communications.
3
Member's Profile
The speed of the presenter when talking was way too fast. We were learning about presenting to non financial managers and I could not keep up with the flow of information. Way too fast and way too much.
4
Member's Profile
The second half of the course seemed more relevant to the course. Personality information is interesting but not as relevant to the explanation of financial results as discussed in course.
4
Member's Profile
Highly recommended for any FP&A that interface with operating departments. it is relevant and brings you up to date with what you may not be aware of, as far as attitudes towards finance.
5
Anonymous Author
This course goes beyond hat is required for the CPA exam. It greatly improves the accountant's ability to communicate information to those decision makers outside of the financial area.
5
Member's Profile
Very thought provoking. I have been a part of many boring financial reviews, but Carl Heintz provides many good examples to a more productive meeting other than a check of the box.
5
Anonymous Author
This is one of the best Illumeo courses I have taken. The instructor provided some great examples of how to present financial data in a manner understood by non financial executives.
4
Member's Profile
A bit too much time spent on the personality models. Could simplify & shorten this. Besides that, the illustrative examples of good vs. better reporting were really insightful.
5
Member's Profile
Provides a different perspective for accountants on how to present the financial statements to non-financial users. I will definitely keep this in mind for future presentation.
4
Member's Profile
Very engaging instructor. I learned quite a bit about how to explain financials to non financial oriented people. My job as a business consultant and CPA requires this often.
4
Anonymous Author
The instructor has some really good examples for formatting reporting and overall worthwhile food-for-thought. However, the personality model sections seemed like a tangent.
5
Member's Profile
Great course. I plan to keep the slide presentation to refer to often in the future. The course provided great insights into human nature. I highly recommend the course.
5
Anonymous Author
Very informative. Information on personality types was very helpful as well as some things about making a presentation more visually appealing that I had not known before.
4
Anonymous Author
Good review of how to understand presenting key (critical?) financial information to non-financial types, who are often in positions of power/influence/decision making.
4
Member's Profile
I liked the examples. Some of the initial information seemed like overkill (e.g. toxic personalities) ... not really relevant to how to talk to non-financial managers.
5
Anonymous Author
Very thorough presentation with exceptional detail and examples included making it easier for participants at all levels to follow and grasp the lesson information.
5
Member's Profile
The importance of the cashflow statement is often overlooked at start ups and I have had to voluntarily create one for my clients to help them understand the need.
4
Anonymous Author
The presenter is very good and very engaging. He provided a lot of valuable information supported with examples. The time allotted to this course is about right.
5
Anonymous Author
Overall it was a good presentation of explaining financials results from understanding your audience to how to make the presentation interesting and valuable.
5
Member's Profile
its quite detailed course & presenter used valuable resources that served more valuable than the mere google search.Esp Loved topic of KPI and BI resources.
5
Anonymous Author
The instructor did an excellent job in keeping things grounded in the questions that a likely audience wants answered (vs. what GAAP minimally requires)
5
Member's Profile
This course made me think about how an individual’s personality can influence how they comprehend financial statements. Very insightful course.
5
Anonymous Author
Fun and informative class with lots of personality type and presentation tips included! Very interesting topic and I liked how it was presented.
5
Member's Profile
Excellent course. Every accountant who must present numbers should take this. Distills a vast amount of practical know-how down into 2 hours.
5
Member's Profile
Some of the analysis is already done but it showed other way and the presenting of FS to non financial folks in a way they would appreciate.
4
Anonymous Author
Great course. A lot of information is covered from knowing the audience, engaging them and determining if they understate the presentation.
5
Member's Profile
Material gave good detail and ideas concerning the subject. Liked ideas for making financial presentations more interesting and relevant.
4
Anonymous Author
I appreciated the straight forward illustration that helps me learn the practical tips applicable to communicating financial information.
5
Anonymous Author
Excellent information and presentation. I learned a lot, and the presenter was excellent - easy to understand and went at a good pace.
5
Anonymous Author
Definitely more entertaining than most and a lot of content. Biggest takeaway for me was the critical questions vs Big 3 stmts focus.
4
Anonymous Author
I appreciated that the material wasn't "dumbed down" and the instructor assumed his audience was comprised of financial professionals
4
Member's Profile
Supporting materials helped drive home discussion, relevant for CPA day-to-day dealings with Operations and Executive Management.
3
Anonymous Author
Large amount of information to digest. Presentation should probably be viewed in separate sections rather than in continuous play.
4
Member's Profile
Liked that it is broken up into digested sections. Individuals preparing packages for Board of directors. nothing surprised me.
4
Anonymous Author
Enjoyed the discussion around personality types and how to communicate with them including how to deal with toxic personalities.
5
Member's Profile
Most helpful CPE course I've taken this year. I gained knowledge and analysis/charting ideas I will bring to my current company.
4
Anonymous Author
thought discussion of personality types and toxic personalities was helpful to understand strategy of how to deal with them
4
Anonymous Author
This was an interesting course mixed with the first half focused on "soft skills" before going into the technical examples
5
Member's Profile
The information is complex but the instructor does a good job of keeping it entertaining and keeping the audience engaged.
2
Anonymous Author
I certainly learned something. However for someone teaching that presentations should simplify, simplify, simplify......
5
Member's Profile
An excellent course! Provided with good insights, tips and resources. An excellent presenter: very engaging and dynamic.
5
Member's Profile
Very broad information related to improving the presentation and discussion of financial information to non-accountants
5
Member's Profile
Great information and well presented. Personally gained a gret amount of information for future use in reporting.
4
Member's Profile
Great refresher and review of conveying accounting information in a simple formats for non-accounting individuals.
5
Member's Profile
This is helpful to take a step back and realize that people do not understand financials like finance people do.
5
Member's Profile
I liked how he described the materials and helped to explain how non-Financial Managers view this type of data
5
Member's Profile
This course was one of the best courses I have taken thus far. The instructor definitely kept my interest!
4
Anonymous Author
The instructor provided good advice on getting to know your audience and how to approach and keep engaged.
5
Anonymous Author
Gee wiz...learned a lot here. Now I know what to do when I get in front of the "non-financial" people :)
5
Member's Profile
I feel extremely prepared to discuss any type of financial information to someone that is less informed.
3
Anonymous Author
Enjoyed the course. Learned some new things. Presentation is very important when providing results.
5
Anonymous Author
I liked how he presented ways to teach effectively, not just in financials, but how to work with anyone
4
Member's Profile
Very good presentation style. Course was exactly as outlined in the syllabus, and met my expectations.
5
Anonymous Author
Very good information and useful examples. Most listeners will gain something from this presentation.
5
Member's Profile
excellent primer for non-financial types and c-suite staff who support these types of presentations
5
Member's Profile
One of the most useful presentations I have seen. Cannot wait to rollout some of the suggestions.
5
Member's Profile
Excellent presentation, insightful hints for improvement on financial reporting comprehensiveness.
4
Member's Profile
Enjoyed the course, thank you for providing great information on presenting financial information!
5
Member's Profile
This is really a good course for FP&A analyst and managers who are working closely with Business.
5
Member's Profile
Very easy to follow and understand. The view of the non-financial manager was well presented.
5
Anonymous Author
This course was helpful in breaking down the best ways to explain to non-financial managers.
5
Member's Profile
Great instructor! His style was really able to capture my attention throughout - fun slides!
5
Member's Profile
I found this to be a more challenging course than some of the others, but very insightful.
5
Member's Profile
Some very interesting concepts and useful information for making better presentations.
5
Member's Profile
Good information well presented. Critical information for all finance people to learn
5
Member's Profile
great course but part 6 slides in the supporting materials do not follow the lecture.
5
Anonymous Author
Truly one of the best courses I have experienced. Very well prepared and practical.
4
Anonymous Author
Good Overall Course, I'll be able to take some of these tips and apply then at work.
4
Member's Profile
nothing to add good course on financial information that is useful in conversation
4
Member's Profile
Informative presentation. Some slides were a little busy, but overall pretty good.
5
Member's Profile
Excellent tips and insight to improve my financial presentations. Thank you Carl!
5
Anonymous Author
Good course
5
Anonymous Author
Great class with lots of good information. It kept moving and kept my interest.
5
Anonymous Author
What a great course and helpful for CPAs who struggle with communicating results
5
Member's Profile
Loved the course. Very insightful. Every accountant should take this course.
3
Member's Profile
I liked the slide formats, they were easy to read. There were some good ideas.
5
Member's Profile
interesting and good overview. nice to have a confirmatory review to reinforce.
5
Anonymous Author
Good information. Very helpful. Worth the time it takes to listen and review.
5
Member's Profile
Overall good course, it was beneficial in broadly covering a detailed topic.
5
Member's Profile
This came pretty easy to me, as I'm a CPA by license, but layman at heart.
3
Member's Profile
the course was fine, but nothing spectacular. The instructor was thorough.
4
Anonymous Author
This is a helpful class to bridge between finance and non-finance people.
5
Anonymous Author
Useful information on financial statements. Nice introductory course.
3
Anonymous Author
ok....gives decent examples. More real life would have been good.
5
Anonymous Author
It was a very useful, fun and interesting session! Highly recommend.
4
Member's Profile
Great review how to present the different key financial statements.
4
Anonymous Author
excellent breakdown on personality types that will help in meetings
4
Anonymous Author
This course effectively covered the stated learning objectives.
5
Member's Profile
Great ideas to provide better management reports in the future.
3
Member's Profile
Not sure it was very useful for me, I have learned about MS BI
4
Anonymous Author
His style of presenting was good. The information was useful.
5
Member's Profile
I dislike writing 50 characters reviews. The course was good.
5
Anonymous Author
This course was fun and educational. Great for CPE credits!
5
Member's Profile
Very thought provoking and had some tangible suggestions.
5
Anonymous Author
Great course...considering changing presentation formats.
4
Member's Profile
Enjoyed the details. So true about toxic personalities!
5
Anonymous Author
Very informative presentation with an effective speaker.
5
Member's Profile
Great tips on how to relate to non financial types.
5
Anonymous Author
Relevant examples and good info to use in workplace.
4
Member's Profile
Very good presentation. Good questions for the exam
4
Anonymous Author
Very detailed and thorough, yet easy to understand!
5
Anonymous Author
Great course, good info, good powerpoint materials
4
Anonymous Author
Nice to keep moving swiftly from slide to slide.
4
Anonymous Author
Very usefu information. Presenteris very good.
Member's Profile
Good basic course on financial statements.
5
Member's Profile
good content and great tone and speed
4
Anonymous Author
Good overview of best practices.
4
Anonymous Author
interesting ideas
5
Anonymous Author
Good overview...
4
Member's Profile
Interesting...
4
Member's Profile
Nice course
4
Anonymous Author
Good course
3
Anonymous Author
ok

Prerequisites

Course Complexity: Intermediate

No advanced preparation or prerequisites are required for this course.

Education Provider Information

Company:
Illumeo, Inc., 75 East Santa Clara St., Suite 1215, San Jose, CA 95113
Contact:
For more information regarding this course, including complaint and cancellation policies, please contact our offices at (408) 400- 3993 or send an e-mail to .

1 QuestionCourse Questions and Answers

Member's Profile

Hi, thanks for the question. The answer is contained at 14:07:02

Course Syllabus
INTRODUCTION AND OVERVIEW
  1:36Introduction to Explaining Financial Results to Non Financial Managers
Explaining Financial Results
  5:18The State of Affairs
  5:50Overcoming Failure to Communicate
  13:35Complex Personality Models
  6:04Toxic Personalities, Story Telling, and Communication Skills
  7:47Communicating with Non-Analyticals, What to Focus on, and Reporting Hierarchy
  14:41A Book is Judged by its Cover, Some Good Looking Financials
  8:41The Cash Flow Statement
  8:31What Non Financial Managers Managers Really Want to Know
  10:18Examples, Horizontal and Vertical Analysis, Tough Choices
  11:54KPI's and BI Software
  2:24What a Great Package Looks Like
CONCLUSION
  3:37Did they Get it? Shaking and Wrapping Things Up
Continuous Play
  1:40:15Explaning Fiancial Results to Non Financial Mangers
SUPPORTING MATERIALS
  PDFSlides: Explaining Financial Results to Non-Financial Managers
  PDFExplaining Financial Results to Non-Financial Managers Glossary/Index
REVIEW and TEST
  quizREVIEW QUESTIONS
 examFINAL EXAM