Instructor for this course
more

"Always do, say and engage on LinkedIn in ways you want to be seen, heard and perceived in life.” @TLBurriss

Having a well-built LinkedIn Profile is an important first step when using LinkedIn as a business tool. Growing and continuing to grow a relevant LinkedIn Network is another important step.

However, these are only two of the important steps you need to fully create value using LinkedIn as a business tool.

The third step is to build a Professional Brand through engagement on LinkedIn.

As in any other area of our lives, including our careers and businesses, our brands and our reputations, are developed through our actions and words. When people see what we share, read our words and see how we act on LinkedIn, our personal and professional brand begins to develop, whether we like how it’s developing or not. Therefore, it becomes important to pay attention to what we are doing, saying and engaging on within LinkedIn and beyond.

Our professional reputation is the backbone of our success in life, career, and business. Investing time to develop and manage this reputation is critical for us to continue achieving our career and business goals. This work extends beyond Face-Face, but also to our social media presence and engagement.

In this course I will show you ways to develop your professional brand on LinkedIn and how to measure how your brand is developing.

We will look at the many different areas of LinkedIn you can use to grow your professional brand.

We will also explore the many unique activities you can use to achieve the goal of building a Professional Brand on LinkedIn.

Learning Objectives

  • Explore areas of LinkedIn useful for Professional Branding activities.
  • Identify the best practices of sharing content on LinkedIn.
  • Discover the best ways to engage with your LinkedIn Network and the best tactics of doing so.
  • Identify unique ways to engage with your LinkedIn Network in ways most people don’t, in order to build a stronger professional brand.
Last updated/reviewed: July 23, 2020

1 Review (6 ratings)Reviews

4
Anonymous Author
Good course overall, ideas and content were good to consider.

Prerequisites

Course Complexity: Foundational
  • Each student will need to have basic computer skills, an understanding of web browsers and basic website navigation skills to attend this course.
  • Each student will need to have a LinkedIn Profile (account) in order to participate in this course.
  • Each student will need to know of online sources of content they can use that are relevant to their professional brand.
  • It is recommended that each student first take the Illumeo courses:
  • ○ Building a Professional LinkedIn® Profile 2020

    ○ LinkedIn Networking in 2020 & Beyond

 

Education Provider Information

Company:
Illumeo, Inc., 75 East Santa Clara St., Suite 1215, San Jose, CA 95113
Contact:
For more information regarding this course, including complaint and cancellation policies, please contact our offices at (408) 400- 3993 or send an e-mail to .
Course Syllabus
INTRODUCTION AND OVERVIEW
  1:55Introduction to Creating a Professional Brand on LinkedIn in 2020 and Beyond
  1:42What is LinkedIn
What IS PROFESSIONAL BRANDING
  3:57Philosophies of Professional Branding
  3:56Why use LinkedIn for Professional Branding
KEY AREAS OF LINKEDIN FOR BRANDING
  2:29Using your LinkedIn Profile for Branding
  2:09Networking to build a Professional Brand
  2:59Using LinkedIn Posts for Branding
  2:43Branding through Engagement
  2:05Branding through LinkedIn Messaging
  2:53Branding through LinkedIn Pages
VIEW PROFESSIONAL BRANDING IN LINKEDIN
  3:31Branding through your LinkedIn Profile
  6:14Branding through LinkedIn Posts
  2:49Sharing Content on LinkedIn
  3:24Engaging on LinkedIn Content
  3:21LinkedIn Messaging
  1:54LinkedIn Groups
  3:25LinkedIn Invites
  4:01Branding through Company Pages
Closing remarks
  3:36Measuring Your Professional Brand
  3:08Closing Remarks
CONTINUOUS PLAY
  1:02:08Creating a Professional Brand on LinkedIn in 2020 and Beyond
SUPPORTING MATERIAL
  PDFSlides: Creating a Professional Brand on LinkedIn in 2020 and Beyond
  PDFCreating a Professional Brand on LinkedIn in 2020 and Beyond Glossary/ Index
REVIEW AND TEST
  quizREVIEW QUESTIONS
 examFINAL EXAM