New Course
1 Hour (On-Demand)
CPE Not Available
Instructor for this course

As of January 2019 there were more than 600 million people with LinkedIn Profiles. However many were built without focus or purpose of their goals in mind. 

Few LinkedIn Members created their LinkedIn Profile focused on their Most Important Viewer using relevant keywords and content to showcase themselves in a clear and concise manner. 

This course is designed to help you create a Professional LinkedIn Profile and position yourself better than your peers and/or competitors on LinkedIn so you can begin creating real business value using LinkedIn.

We will discuss the key business philosophies of building a LinkedIn Profile in this course as well as show you the most important areas of LinkedIn to apply these perspectives. 

We’ll discuss keyword best practices that focus on your Most Important Viewer as well as the numerous areas of your LinkedIn Profile you will need to fill out to get the greatest possible value from your LinkedIn Profile. Knowing who your Most Important Viewer is and the important keywords/phrases to include in your messaging is a key philosophy to building a Professional LinkedIn Profile.

During this course we will show you how a well built LinkedIn Profile is discoverable in many different ways.

Course Series

This course is included in the following series:

4 CoursesHarnessing the Power of LinkedIn

  1. Using LinkedIn® as a Business Tool
  2. Networking on LinkedIn®
  3. Building a Professional LinkedIn® Profile
  4. Building my Professional Brand on LinkedIn®

Learning Objectives

  • Begin to develop clarity of who your Most Important Viewer is.
  • Become knowledgeable about your most important keywords/phrases.
  • Become introduced to the top areas of your LinkedIn Profile and how to fill them out properly.
  • Learn how to test the keyword richness of your LinkedIn Profile  
Last updated/reviewed: June 26, 2019

4 Reviews (10 ratings)Reviews

Anonymous Author
This course provided good information to start a LinkedIn profile or as a reminder as to what you should focus on. Teddy provided tips for each section and a walk through approach.
Member's Profile
Teddy’s course was concise and easy to understand for the new Linked in user. Practical knowledge is always good.
Member's Profile
Good info that I will apply to my profile. I took more of a resume approach before but that will change!
Anonymous Author
Good information and tips on how to build LinkedIn Profile that makes an impact.


Course Complexity: Intermediate
  • Each student will need to have basic computer skills, an understanding of web browsers and basic website navigation skills to attend this course.
  • Each student will need to have a LinkedIn Profile (account) in order to participate in this course.

Education Provider Information

Illumeo, Inc., 75 East Santa Clara St., Suite 1215, San Jose, CA 95113
For more information regarding this course, including complaint and cancellation policies, please contact our offices at (408) 400- 3993 or send an e-mail to .
Course Syllabus
  1:04Introduction to Building a Professional LinkedIn Profile
  2:11Should I Have a LinkedIn Profile?
  2:19Know Your Most Important Viewer
  3:05Your Message Using Keywords
  3:14Key Areas of your LinkedIn Profile
  12:37Let's Talk About Each Section you Need to Build
  10:46Continuing on to The Background Section
  2:56Education Section
  3:49License & Certifications
  4:45Skills Section
  4:35Accomplishments Section
  3:56Is My LinkedIn Profile Keyword Rich?
  1:00:31Building a Professional LinkedIn Profile
  PDFSlides: Building a Professional LinkedIn® Profile
  PDFBuilding a Professional LinkedIn® Profile Glossary/Index
  quizReview Questions
 examFinal Exam