New Course
1 Hour (On-Demand)
CPE Not Available
Instructor for this course

As of November 2016, there were more than 460 million people with LinkedIn profiles. However many were built without focus or purpose of goals in mind. Thus, they were built incorrectly. Few LinkedIn members created their LinkedIn Profiles with their most important keywords and their most important viewer in mind.

This course is designed to help you create a better LinkedIn profile and position yourself better than your peers and/or competitors on LinkedIn so that you can begin creating real value.

We discuss the key perspectives of building a LinkedIn profile in this course, as well as show you the most important areas of LinkedIn to apply these perspectives.

We discuss keyword best practices that focus on your "Most Important Viewer" as well as the 10+ areas of your LinkedIn profile you will need to fill out to get the greatest possible value. Knowing your most important keywords, the identity of your most important viewers, and how to build a profile that speaks to them, are the most important steps of using LinkedIn as a business tool.

During this course, we show you how a well-built LinkedIn profile is discoverable in many different ways.

Course Series

This course is included in the following series:

4 CoursesHarnessing the Power of LinkedIn

  1. Using LinkedIn® as a Business Tool
  2. Networking on LinkedIn®
  3. Building a Professional LinkedIn® Profile
  4. Building my Professional Brand on LinkedIn®

Learning Objectives

  • Discover your Most Important Keywords.
  • Explore how to develop clarity as to the identities of your Most Important Viewers.
  • Identify the top 10 areas of your LinkedIn profile and how to fill them out.
  • Explore how to test the keyword richness of your LinkedIn profile 
Last updated/reviewed: January 25, 2018

3 Reviews (7 ratings)Reviews

Member's Profile
Teddy’s course was concise and easy to understand for the new Linked in user. Practical knowledge is always good.
Member's Profile
Good info that I will apply to my profile. I took more of a resume approach before but that will change!
Anonymous Author
Good information and tips on how to build LinkedIn Profile that makes an impact.


Course Complexity: Intermediate
  • Each student will need to have basic computer skills, an understanding of web browsers and basic website navigation skills to attend this course.
  • Each student will need to have a LinkedIn profile (account) in order to participate in this course.

Education Provider Information

Illumeo, Inc., 75 East Santa Clara St., Suite 1215, San Jose, CA 95113
For more information regarding this course, including complaint and cancellation policies, please contact our offices at (408) 400- 3993 or send an e-mail to .
Course Syllabus
  6:17Introduction to Building a LinkedIn Profile
  11:59Know Your Most Important Viewer
  9:36Section by Section
  12:06Creating Your Current Position Entry
  4:22Measuring the Relvance of your LinkedIn Profile
  2:48Summary Primary Sections of a LinkedIn Profile
  47:07Building a Professional LinkedIn® Profile
  PDFSlides: Building a Professional LinkedIn® Profile
  PDFBuilding a Professional LinkedIn® Profile Glossary/Index
  quizReview Questions
 examFinal Exam