New Course
1.5 Hours (On-Demand)
CPE Not Available
Instructor for this course

Always do, say, and engage on LinkedIn in ways you want to be seen, heard, and perceived in life.” @TLBurriss

Having a well built LinkedIn Profile is an important first step when using LinkedIn as a business tool. Growing and continuing to grow a relevant LinkedIn Network is another important step. However these are only two of the important steps you need to fully get value from LinkedIn.

The third step is to build a Professional Brand on LinkedIn.

As in any other area of our lives, including our careers and businesses, our brands, or reputations, are developed around our actions and words. When people see what we share, read our words, and see how we act on LinkedIn, our personal and professional brand begins to develop, whether we like how it’s developing or not. Therefore, it becomes important to pay attention to what we are doing on LinkedIn.

In this course I will show you ways to develop your professional brand on LinkedIn and how to measure how your brand is developing.

We will look at the many different areas of LinkedIn you can use to grow your professional brand. We will also explore the many unique activities you can use to achieve the goal of building a Professional Brand on LinkedIn.


Course Series

This course is included in the following series:

4 CoursesHarnessing the Power of LinkedIn

  1. Using LinkedIn® as a Business Tool
  2. Networking on LinkedIn®
  3. Building a Professional LinkedIn® Profile
  4. Building my Professional Brand on LinkedIn®

Learning Objectives

  • Explore areas of LinkedIn useful for Professional Branding activities.
  • Identify the best practices of sharing content on LinkedIn.
  • Discover the best ways to engage with your LinkedIn Network and the best tactics of doing so.
  • Identify unique ways to engage with your LinkedIn Network in ways most people don’t, in order to build a stronger professional brand.
Last updated/reviewed: October 4, 2018

1 Review (5 ratings)Reviews

Anonymous Author
This course gave me a view of LinkedIn that I did not previously have. I should take more advantage of LinkedIn in the future.


Course Complexity: Intermediate
  • Each student will need to have basic computer skills, an understanding of web browsers and basic website navigation skills to attend this course.
  • Each student will need to have a LinkedIn Profile (account) in order to participate in this course.
  • Each student will need to know of online sources of content they can use that is relevant to their professional brand.
  • It is recommended that each student first take the Illumeo courses Building a Professional LinkedIn Profile and Networking on LinkedIn

Education Provider Information

Illumeo, Inc., 75 East Santa Clara St., Suite 1215, San Jose, CA 95113
For more information regarding this course, including complaint and cancellation policies, please contact our offices at (408) 400- 3993 or send an e-mail to .
Course Syllabus
  8:52Introduction to Building a Professional Brand on LinkedIn
  9:06Philosophy of Professional Branding
  14:11Start Simple LinkedIn Status Updates
  13:18The Power of LinkedIn Like, Comment & Share
  10:31LinkedIn Messaging
  10:17LinkedIn Groups a Part of Your Professional Reputation Growth
  1:08:41Building a Professional Brand on LinkedIn
  PDFSlides: Building a Professional Brand on LinkedIn
  PDFBuilding a Professional Brand on LinkedIn Glossary/Index